Jun 17, 2019
If you love the trade show event industry and want to have an
impact-then Exhibitions Day is an event you should consider
attending to have your voice heard. Diane
Benson, Diamond CTSM, shares her first-time experience at
Exhibitions Day representing HCEA through IAEE in Washington D.C. on June
4thand 5th. Find out in this interview what it was like to go
to Capitol Hill, meet with representatives and have the chance to
share important information about our 97-billion-dollar
4 Key Pillars to Help the Trade Show Industry at
Exhibitions Day has four primary topics that they bring to
Capitol Hill to help grow our industry:
- Investing in America’s Transportation
Infrastructure: “According to the World Economic Forum,
the U.S. ranks ninth in the world in infrastructure quality.
Inadequate supply of infrastructure is one of our top 10 most
problematic factors for doing business.”- Exhibitions Day. The goal is
to make it easier to travel within the United States for all using
our roads, trains, and air travel.
- Secure Travel Partnership Act of 2019 (H.R. 1996):
“In 2017, 23 million travelers arrived in the U.S. from
Visa Wavier Program countries and generated $190 billion in
economic activity. Visitors from the 38 countries that participate
help generates a $77 billion trade surplus for the U.S.” - Exhibitions Day. Change the
name of the current Visa Waiver Act to make it easier for 38
countries to visit the United States for business.
- JOLT Act of 2019 (H.R. 2187):
“Overview: Over 1.2 million jobs across America are
directly supported by international inbound travel. For the U.S. to
grow that number as well as regain and increase our share of the
global travel market, it is important to improve and expand the
programs we currently have in place.”-Exhibitions Day. The hope is
to increase the opportunity for more countries to visit the United
States for our trade shows.
- Protecting Brand USA: Reinstate the budget for
marketing outside of the United States to help drive businesses to
attend and participate in the trade show industry.“The marketing
ROI previously was 28:1-every $1 Brand USA spent on marketing
generated $28 in spend by international visitors.”-Exhibitions Day.
2 Reasons You Should Sign Up:
- Sign up-it is free! Each first timer is paired up with
someone who has been before.
- Get Involved and Have Your Voice Heard: It matters to get more
attendees to our exhibitions and grow our industry.
Want to learn more? Check out HCEAConnectAugust
17th-20thin Miami, FL, where I will be interviewing Diane Benson
live about #ExhibitionsDay!
Diane’s Favorite Resources: HCEA,
Exhibitor Magazine, CTSM
Where to find Diane Benson:Twitterand
A big thanks to Diane Benson for being on the show and sharing
her insights and information to help empower our listeners.
Editing Credits: As always, a big thanks
to Christy Haussler and Team
Exhibitus participates in Exhibitions Day and feels it is an
important responsibility to share our support.