Jan 14, 2019
Want to really differentiate your marketing program this
year? Check out how Marcia Deem,
CTSM recently won two big awards, MeetingsNet 2018
Changemakers award for Leaders, Innovators and Disruptors
as well as the
Exhibitor All Star Award and how it differentiated her
marketing program. Each award included doing something truly
disruptive in the trade show industry and Marcia demonstrated
innovation, taking risks and more importantly finding ways to think
way outside the box. Marcia taped into her creativity to win
stakeholder buy-in, achieve measurable financial results and
establish new customer evangelists at a new industry vertical show.
Discover how you can rock your trade show program and become
an all-star like Marcia by implementing her strategies.
6 Power Tips To Stand Out and Win Buy-In
- Involve Leadership: Invite key executives within your
organization to be speakers and stay involved in the event.
- Show Value: Marcia shares how she showed ROI for each event
using a dashboard that was shared with decision makers within her
organization. Leadership were so impressed with the results that
they increased their participation from 2 to 70 shows.
- Create an Online Meeting Hub: Realizing that having information
centrally located, Marcia created a single location where employees
could gain access.
- Find a Cheerleader Who Will Encourage You. Marcia shared how
Davis recommended she submit her name for the Exhibitor
Magazine All Star award. Having Robyn’s support made the
difference and Marcia to reach out to her boss and write up their
- Enter a New Market and Attract New Customers. Marcia shares her
3-part strategy to convert potential new prospects to become
evangelists for her company in a new vertical by implementing an
advisory panel of new customers, create buzz before, during and
after the show.
- Become a Speaker at an Industry Conference. If you really want
to differentiate yourself, try speaking at a conference-and it can
be a panel like Marcia is going to do at ExhibitorLive in her
If you want to achieve results like Marcia mentions in this
episode, check out our free Results Assessment
or reach out to
me, I love helping you achieve your goals!
“You are a Badass How to stop doubting Your Greatness and start
living your Awesome Life” by Jen Sincero.
Marcia shared two favorite quotes from this book:
“Because so often we say we are unqualified for something, what
we are really saying is that we are too scared to try it, not that
we can’t do it”-Jen Sincero
Final words of inspiration “You need to go from wanting to
change your life, to deciding to change your life”-Jen Sincero
Special thanks as always to Christy Haussler at Team Podcast for editing