Mar 12, 2018
Wishing you could attend all of the sessions at #ExhibitorLive?
This interview is with session speaker Glenda Brungardt,
CTSM, Global Event Manager at HP. Glenda shares amazing tips
that span budgets, measurement to working with unions. Glenda
describes “...it’s no longer about a demo on the show floor, it’s
about figuring out what is the customer experience like when they
visit HP.” She describes what it's like being a destination
exhibit, hosting user conferences and being new to a market.
The key is to find time saving strategies that will help you focus
on what really matters for your trade show program.
5 Tips to Advance Your Event Marketing
- Be true to your brand. Think about what is
your brand solution, and what it is that you want the attendee to
interact with so that you can have a conversation with that
- One size doesn’t fit all. The biggest thing
you need to do is listen to stakeholders so you can come back with
a solution that fits their unique need.
- Decisions need to be more than cost per lead.
Look at other areas that show return it isn’t only about sales
sometimes it is about exposure and how attendees experience your
- Develop a system based on the history of your
program. Streamline 80% of the tactical side of the event
so the focus is on the 20% that creates an individual
- Understand the union jurisdiction in the venue
city. Glenda teaches people what an “exhibitor bill
of rights” can do and the benefit to organizations when they know
the potential of what is in their power to do.
Final thoughts: “You have love what you do, knowing you are o.k.
with the travel schedule…and this is an industry that is all about
Ready to take your program to the next level? Reach out to me I
would love to help. For more interviews on #ExhibitorLive
HP uses this Smart Sheet
Glenda can be contacted on LinkedIn.
Credits: Thanks as always to Christy
Haussler at Team Podcast
for editing this episode.