Jan 15, 2018
Have you ever wondered what inspires designers to develop face-to-face exhibit environments? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design Thinking to connect with your customers at your next trade show event.
4 Ways to Use Design Thinking In Your Trade Show Program
In addition to having a design thinking focus for his team, Matt is embarking on a second year of speaking at ExhibitorLive. He shares how everyone has fear at some point of speaking publicaly. For many people having public speaking on your career resume is something that will help in ways beyond honing presentation skills. It leads to great connections and inspiration and creative ideas.
Design is only one component of the integrated marketing approach and to help you find the right solution, visit www.rockyourtradeshow.com/assement to take your free program assessment. You will receive a report and a one on one review with Lynn Reeves, Director of the Results Division at Exhibitus. The answers may surprise you and you can use the information right away in your program.
If you would like to attract, connect and engage with your target attendee, reach out to me, I love to hear from you.
Credits: A big thanks to Christy Haussler from Team Podcast for editing this episode!