Nov 27, 2017
Are you looking to use storytelling to communicate messages
about your products or services? Listen to this episode with
Miri Rodriguez, Microsoft Storyteller for IT Showcase. Miri shares
how you can connect with customers on a deeper more meaningful
level using story. Microsoft has 4,000 Storytellers worldwide which
is nearly 5% of their employees and they have a Storytelling Summit
to share best practices together.
If you want to try storytelling but aren't sure where to start,
this interview will give you the blueprint to get started and a
7 Storytelling Tips to Accelerate
- Visualize your audience to make an instant
connection. Whether you are speaking to one person or one
thousand each person will be drawn in when they feel you connect
- Bring a local element into the conversation.
If you are meeting with someone for the first time, or are on the
trade show floor with an attendee, or delivering a keynote-include
a personal experience about the area you are in to engage with the
audience whether it is one person or hundreds of people
- Use a personal story to share product
solutions. Instead of identifying the problem (the what),
include stories from the people behind a product and describe their
“why” for wanting to solve a customer’s challenge. The person
listening will relate and feel like the solution relates to
- On the trade show floor story will help to create
interest. The promise of the story is that it leads
someone in: “Can I share with you something you haven’t heard
about…” and tell the person/audience unexpected information.
- Every Story needs 5 elements, Central Character,
Suspense, Foreshadowing, Surprise and a Conclusion. The
best story invites the central character (your audience) to make
the conclusion their own.
- Make the customer the central Character of the
story. The person listening will become immersed in
the story when they see themselves in it.
- The journey of a story ends with a great
conclusion. The central character making the
conclusion their own. When the person you are speaking to immerses
themselves so much that they draw their own conclusion the story
Telling stories is an art and takes practice. Miri
recommends her mentor James Whittaker as a
resource to help provide information you can use.
Connect with Miri Rodriguez on
LinkedIn and on Twitter @MiriRod.
Credits: A big thanks to Christy Haussler and Team Podcast for editing this