Nov 13, 2017
Have you ever wanted to really connect with your audience in a
DiDomenico, an Event Marketing Strategist, shares her personal
story of being an “accidental trade show presenter” to becoming a
strategic marketing leader within her organization. If you
need to communicate a message that resonates with stakeholders and
ultimately win their buy-in this interview is just for you.
Christine shares her journey of transforming her role from a
logistical resource to becoming a strategic part of marketing and
how you can too with these tips below.
8 Power Tips to Connecting with Your
- Know what is important. Whether you are
presenting to a group of peers at a conference or to an internal
team, the first thing to do is find out what matters most and start
by sharing information that is relevant and of interest.
- Introduce an idea using data. The fastest way
to show proof of concept is having the numbers to back it up. If
you want to achieve change in an organization, sharing market
research on the competition for example helps reinforce the “why”
for doing something different in your marketing approach.
- Prepare for the unexpected. Christine shares
how she took Improv classes to help her be ready for any situation
when speaking publically. Having the ability to shift gears during
a presentation can be the difference between winning or losing the
- Embrace being vulnerable. In meetings with
colleagues, leadership or a session at a conference there is a
common interest by attendees to hear authentic stories that allow
the listener to understand how success was achieved.
- Engage with the audience. When presenting ask
questions that can be shared with the group. Using a live
audience response not only engages the audience but it provides
data that can be shared within your organization.
- Earn trust by speaking their language.
Christine suggests creating a framework that makes you the subject
matter expert so that when you deliver key message they make sense
to your audience. If for example you are presenting ways to
increase leads at a trade show-start with here are recommendations
on how to increase the quality of customer interactions that will
lead to increased sales results.
- Keep it simple. Attendees at an industry
conference and colleagues in a strategy meeting all understand
information if it is shared in a digestible format. Be brief,
succinct and to the point so that your messages are understood
- Change perceptions by asking an unexpected
question. Sometimes all it takes is asking “who owned the
show” as Christine described to start a discussion on realities of
the competitive landscape.
If you want to find more power tips like these, check out
and if you have questions about how to win leadership support,
reach out to
me, I love hearing from you!
Resources: If you are looking for ways to
improve public speaking check out Karen Hough and Improv Edge.
Credits: As always a big thanks to Christy
Haussler at Team Podcast
for editing this episode!