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Rock Your Trade Show: Inspiring interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

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Jun 19, 2017

Have you ever gone to a conference and felt like it was a total WOW start to finish?  What made you feel that way?  In this episode, Breanna Jacobs, Vice President Conference Producer at Global Strategic Management Institute.  Her company has hosted over 6,000 attendees from 50 countries from 4,000 companies and educates over 90% of Fortune 500 Companies.  This interview is for anyone hosting a user conference, educational summit or national sales meeting.

4 Ways to Get Attendees to Connect, Interact and Return

  1. Offer Value Through Education – Evaluate how much of the content that you are sharing at your event can be implemented right away by an attendee. When the people attending your conference take action and see results they not only will feel they experienced value their success will translate into the success of your event.
  2. Have a Powerful Speaker Lineup – Attendees want real world expertise shared by leaders who have walked in their shoes. When speakers can infuse personal stories that resonate with the audience, the take away is that the attendee’s challenges are understood and they have solutions that they can take back to their company.
  3. Include Planned Networking – Many attendees coming to an event for the first time may not know anyone at the conference. Planning specific ways they can engage with each other is key to making them feel as if they are part of the community. One strategy Breanna’s events include are small table discussions to kick things off so attendees can meet others interested in the same topic and have the opportunity to interact with them.
  4. Create A Community – Offer a place where attendees can interact post-event. One of the most popular platforms for this is in a Facebook or LinkedIn group.  Continuing the dialogue will also help your organization to see feedback, identify any areas where the attendee is getting stuck on a topic and gives you the chance to connect with your target attendee after the event.

Everyone has a story of how they entered into the event industry.  Breanna shared that she started 6 years ago and hasn’t looked back since.  If you have a question for Breanna or want to find other liked-minded people, join our LinkedIn group!

Check out Rock Your Trade Show for all the best tips and industry insider advice.

Favorite Book: Breanna shared her favorite book is “Tools of the Titans” by Tim Ferriss


You can find Breanna Jacobs on Twitter @breannajacobs and on LinkedIn

Her company GMSI hosts many events.  Here are links to the ones discussed on the show:

Brand Strategy Conference

Social Media Strategies Summit

Social Media Marketing Speaker Download


A big thank you to Christy Haussler at Team Podcast for editing this episode!