Feb 4, 2017
Hello and welcome! I’m Natalie Benamou and I want to thank you for joining me for the very first episode of Rock Your Trade Show. Every week, I will be interviewing the most inspiring trade show, marketing and event insiders. You will hear stories that relate to your everyday world…and tips and advice you can use.
For over 20 years, I have had the opportunity to work with amazing creative talent and I truly love what I do! I also have the chance to meet wonderful people, while on the trade show floor. The conversations can stay with me, and one in particular really stands out.
Recently, I was on the show floor for a large healthcare convention and I had the chance to speak with two exhibit managers who had been gone from their home for 9 days and had 2 more to go. When they got home they had 24 hours before leaving again to do a site visit. Sound familiar?
Their experience made me think about how much marketers and event managers are on the road and also how much knowledge you all have being at the hub of everything in your company-finance, marketing, sales and product launch and it made me think-wouldn’t be great if you could share your stories?
The aha moment came when my coach and mentor Katie Krimitsos, Biz Women Rock Podcast Host, talked with me about my passion to help empower women and my past experience leading a large non-profit organization of over 800 women. When I was President, I got to see firs- hand how great women felt being recognized each month for their contributions and also how they felt sharing their story on stage at an event.
Rock Your Trade Show is the combination of marketing, trade show event insider information and inspirational ideas to help empower you to move you forward. I am so excited this podcast can be a platform for you to share best practices and be part of the community in our Rock Your Trade Show LinkedIn Group.
A little about the Podcast
Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Experts, Event Managers, Marketers & Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show. Are you getting the right attendee traffic to your exhibit? Is the interactive experience at your event unforgettable? Are you getting the ROI you need? Do you wish you had better work life balance? Are you building your career path? Sound familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, use social media and networking strategies to create your brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success, every time.
Each interview is under 30 minutes so you can listen on the go-I know you are busy! I asked many of you what really matters to your career and marketing programs and developed mini-series of 3 podcasts for each topic like how to get attendees to your booth to deliver the right results, what are strategies you can use to boost your national sales meeting or user conference to the next level and how to attract attendees and more importantly how to be remembered.
On a personal level-there are interviews that focus on how you can plan your career path from CMO’s to exhibit managers so you get multiple perspectives. Finding balance can mean different things for each of us and guests share their strategies so you can take action.
Each episode includes a brief introduction of the featured expert, followed by a conversation about their insights and how it relates to what you are doing in your everyday world. Best of all the tips you hear can be implemented right away and you will find the details on the website show notes.
Guests also share their favorite app, how they manage the stress and demands of extended travel schedules and a favorite book they have read. All things we want to know to improve productivity and also relax while we are traveling!
Favorite Quote: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."-Maya Angelou.
My hope is that you will feel inspired, share with a friend or colleague and take action. Reach out to me if you would like to be featured and let’s rock out your program together!!
All my best to you,