Sep 9, 2019
Do you want to get promoted or lead a global organization?
Breden, Executive Vice President and COO at IAEE and CEIR
shares the core principles of what it is like to go outside of her
comfort zone every day, travel the world and create incredible
impact for the trade show industry. Many listeners ask
about next steps in your career and Cathy shares key insights not
only about her career, but also the state of the trade show
industry, future trends, resources you can use from CEIR and so
5 Career and Trade Show Industry Insights:
- Find the right place to work. Cathy shares how IAEE offered a
great family friendly workplace that gave her work-life balance and
the ability to get promoted.
- See the World from global perspective. Looking forward
regardless of the situation with China and trade wars, business is
moving east - by the year 2050 economic power will be between India
- Use research to make decisions. CEIR looks at economic
performance back to the 2000 and creates a forecast three years
out. Using this resource, associations and marketers can understand
where our industry is going in the future.
- Advocate for important protections for event planners and
associations. IAEE helps to advocate on key issues like the
online booking scam and is helping to promote key legislation to
help end hackers from falsely creating hotel registration sites
with two pieces of legislation in congress.
- Discover industry trends and take action. CEIR is a
resource that includes surveys in all industries and finds out what
corporate heads of marketing are thinking, what channels they will
be using in the future and budget plans. These insights are
valuable to marketers, suppliers and associations alike.
For more information about IAEE and CEIR visit the website and check out the
IAEE event calendar and CEM program. Certification
program has 11 modules and you need 9 to be certified.
A special thanks to Cathy Breden for being on the show and also
for being on a panel about Exhibitions day which will be featured
in a future episode.
Editing Credits: Special thanks to Christy Haussler at
Team Podcast for
editing this episode.