Preview Mode Links will not work in preview mode

Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

On a personal level- Do you wish you had better work-life balance? Are you building your career path? If this sounds familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success and take action. Let’s do this!

“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward

 

 

Sep 25, 2017

Have you experienced a merger or been through an acquisition? Today it is becoming more and more commonplace for organizations to go through transformational change.  Sue Huff, Director, Global Conventions at Medtronic, Inc. shares in this interview strategies that she implemented during the merger with Medtronic and...


Sep 18, 2017

Do you experience personal enjoyment in your career?  Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences shares why she is so passionate about being in the healthcare industry.  If you have wanted to get into Healthcare Marketing or are already in the industry, this episode is full of...


Sep 11, 2017

Do you wish you could show value for your program but aren’t sure how to do it?  So often the first line of ROI measurement is focused on the quantity of scans at a booth.  Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect 10 key ways you can...


Sep 4, 2017

Starting in a new industry can be overwhelming.  Whether you are new to healthcare or a veteran you will relate to Janet Aguhob, Senior Convention Planner at Allergan and her story about what she wished she knew when she started in healthcare.  Janet shares how she transitioned from non-profit to a highly regulated...