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Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

On a personal level- Do you wish you had better work-life balance? Are you building your career path? If this sounds familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success and take action. Let’s do this!

“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward

 

 

Jul 31, 2017

Planning to exhibit at an international trade show?  There are a lot of details for global exhibiting and it can be hard to know where to start.  Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention & Exhibitor Association) shares his wealth of knowledge about exhibiting both in the...


Jul 24, 2017

You have an event, you have the plan, but how can you extend the message to all the people?  It sounds like a new take on an old rhyme but the truth is, it is harder and harder to grab and keep people’s attention.  Dean DeLisle, Founder and CEO of Forward Progress knew this long ago and has mastered the art of...


Jul 17, 2017

Have you ever had something happen to you where you started to question yourself? This is a loaded question and yet we often don’t think about the messages we give ourselves every day and how that impacts our performance.   Dove did an experiment where they placed two signs above a door-one said average and one...


Jul 10, 2017

What is the recipe for making a bold career move?  Is it taking big leaps, small steps or a combination of both?  For Senior Marketing Manager Katie Lewandroski, has carved out a career that is based on an inner strength (she is a marathon runner and completed an ultra-marathon), risk taking mentality and has embraced...


Jul 3, 2017

Have you ever created a marketing plan and struggled with demonstrating results?  When starting a marketing plan, companies often start with this question… “What is it we want to tell the customer about our products or services?” Instead of focusing on your company first, answer the question “What is it...