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Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

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“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward

 

 

Apr 2, 2018

When is the right time to develop a new pitch?  For Jay Bonansinga, author of “The Walking Dead” books, film director and HCEAInnovate Session Speaker, it starts immediately with the idea.  In his 90 minute session, Jay immersed attendees in the creative process that started with picking an idea and then developing the plan to sell it to the audience.  So much goes on when developing ideas that will win over the audience and Jay shares secrets in this episode that will help you with your next pitch.

In this episode you will learn key elements to include in your next presentation.  Whether you need to win over stakeholders, gain leadership support or win an RFP the ingredients for creating a pitch are the same.

6 Steps to Creating a Pitch

  1. Know your audience. Before you even come up with an idea-decide why your audience needs the solution you are going to pitch.
  2. Collaborate with others.  The best pitch happens when there is a creative brainstorming process where you share ideas and develop a strategy.
  3. Develop a clear marketing plan. When delivering your idea, it is important that you include all of the elements and keep it simple so the audience
  4. Tell a compelling story. In the pitch “competition” between the two groups at HCEAInnovate, one of the elements that helped the teams was communicating the solution via a story.
  5. Anticipate questions during and after the pitch. When developing the overall strategy, include possible objections, or barriers to the solution and be ready to offer alternative ideas.
  6. Ask for the Order. During a pitch, it is easy to get caught up in the details and omit the most important last step-asking the audience to choose your solution. This happened to both teams at HCEAInnovate in part because of the time limit and it was a helpful lesson to learn for all in the audience.

In addition to discussing the pitch, Jay shares so many great insights on how he got started as a writer, the creative process, and more.  Be sure to listen to the end for insider information on where you can meet Jay at upcoming events. 

If you missed Part 1 of this series, listen to Episode 60 for what it was like to participate in the pitch experience.

Would you like help winning leadership buy-in for your trade show program?  Reach out to me, I would love to help!

A Big Thank You to Jay Bonansinga for hosting the interview in his office!  

Resources:  Jay Bonansinga   

Series about how to do The Pitch on AMC

Credits: Thanks as always to Christy Haussler at Team Podcast for editing this episode.