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Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

On a personal level- Do you wish you had better work-life balance? Are you building your career path? If this sounds familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success and take action. Let’s do this!

“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward



Mar 5, 2018

Have you been thinking about how you can take your trade show event program to the next level?  Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive.  Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives for sales reps and more. 

Kimberly provides stories about her personal experiences from being an exhibit manager, becoming a consultant and going back to corporate event management. If you missed going to ExhibitorLive, Kimberly describes the tips and tricks from her 5 sessions this year.  Listen to this interview and walk away with actions you can take today in your trade show event program.

4 Tips In This Episode:

  1. Leverage Contracts: Look at what you have negotiated for hotels and use the perks for your sales team.
  2. Evaluate Your Budget: Review how effective your participation is and if you are reaching the right target audience.
  3. Enhance Corporate Events: There are no set rules, re-imagine what your corporate experience can look like.
  4. Become A Speaker: Leading a session at #ExhibitorLive offers the unique opportunity of getting training and gain recognition in the industry and within your organization.

Find more interviews like this on at and if you have a question or would like help with your trade show program, reach out to me at

Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.