Feb 26, 2018
Have you ever been so captivated by a great story that you lost track of time, and even your surroundings? Park Howell, is the founder of The Business of Story, a Keynote speaker, TEDx speaker, and shares his wisdom after interviewing over 133 people on his podcast The Business of Story and helping brands tell their story through his company.
"When you can tell a very honest, true, personal story that reflects who you are as a business leader, a brand ambassador...it connects better than any "advertising" campaign you could possibly imagine.” Park Howell
Park Howell’s Story Cycle Process-10 Steps to Creating a Story
All of the steps are important and Park recommends that step 9 is the most important. Figure out what is the theme that will help your hero. Focus on what success feels like as a customer, attendee interacting with your sales reps or in a presentation to an audience, what do they want to experience? It is different for each hero-having this clear before you start will help you make it to the conclusion of the story.
Get Park’s new e-book starting today! www.businessofstory.com. There are free tools, a weekly podcast and other resources to help you create a brand story.
Credits: Thanks so much to Christy Haussler with Team Podcast for editing this episode.
Visit www.rockyourtradeshow.com for more insights, tips and advice from industry leaders. If you would like to elevate your trade show program through story, reach out to me at www.rockyourtradeshow.com/letstalk