Oct 9, 2017
If you are a marketer or association this interview is the
perfect guide to finding out how you can collaborate to really
amplify your results at your next show. Gregg Lapin,
Director of Meetings at the American Association of Diabetes
Educators is also the President-elect of HCEA (Healthcare
Convention and Exhibitors Association) and he shares a unique
perspective of how to maximize trade show effectiveness through
exposure to best practices. Find out how you can take your
program or next show to a whole new level.
7 Ways to Maximize Your Results by
Joining an Association
- Collaboration is key to effectively working
together. The attendee experience is better when
exhibitors and associations find ways to deliver value
- Give and get feedback by attending an industry
event. For healthcare exhibitors, attending a program like
HCEAConnect offers a unique opportunity for associations to gain
access to their top exhibiting companies and for exhibitors to
offer feedback on what is working and what can be done differently
to improve the experience.
- Experience the newest technology trends.
Whether you are the innovator or seeking information the best place
to find what works is at an industry event. Gregg finds he
always has something new he can try at his event after experiencing
it at HCEAConnect.
- Expand your personal network to be inclusive of
exhibitors and associations. Often exhibitors may not
realize all of the sponsorships available or added value that can
be promoted at a trade show without engaging with the
- Best practices are meant to be shared.
Association managers and corporate marketers discover what each are
doing that is working and also things that didn’t work to help
everyone be more successful in the future.
- Volunteer to take your experience to a whole new
level. If you are hesitant to get involved, Gregg suggests
you should “try it you… might like it and the more you put in the
more you will get out of it.”
- Sponsorships revealed to exhibitors who engage with
associations. Meeting in person at an industry event gives
marketers the chance to find out what might be offered “on the
published menu” and show how your company can leverage exposure at
a specific show.
The American Diabetes Educators (AADE) show includes 5,500
attendees and has over 189 companies from PhRMA, Medical Device,
Technology, and Food as exhibitors. AADE has an integrated
approach for attendees from across different disciplines and is
includes includes other associations like American Diabetes
Association, JDRF, ACE, American Dental and American Association of
Find out how Gregg’s association is innovating at www.diabeteseducator.org.
If you would like to learn more about how to boost your
marketing program to the next level, reach out to me, I love
hearing from you. Find more episodes like this one at