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Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

On a personal level- Do you wish you had better work-life balance? Are you building your career path? If this sounds familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success and take action. Let’s do this!

“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward

 

 

Sep 18, 2017

Do you experience personal enjoyment in your career?  Carol Fields, CME/H, HMCC Senior Manager, Congress Management at Edwards Lifesciences shares why she is so passionate about being in the healthcare industry.  If you have wanted to get into Healthcare Marketing or are already in the industry, this episode is full of great advice and insights just for you.

4 Ways to Maximize Your Experience in Healthcare Marketing

  1. Participate in a CSR (Corporate Social Responsibility) Project. Carol has participated every year in a CSR project at HCEAConnect and it has been an inspirational way to kick off the meeting.
  2. Healthcare Marketing offers the chance to experience personal impact on patients. Edwards Lifesciences makes heart valves and Carol shared how patients come to the company and thank the person who sewed the valve that saved their life.
  3. Join an Exhibitor Advisory Council. It is a great way to get involved and provide valuable feedback to the associations.
  4. Volunteer in an Association like HCEA. Networking is so key, there is always someone you can go to and get a recommendation and one of the best ways to meet people is raising your hand and serving on a committee in an association.

Carol has a very busy show schedule and finds that it is really important while traveling to be sure there are quiet moments to recharge. For more information about Carol Fields, you can find her on LinkedIn.

If you are in healthcare, check out the HCEA series at www.rockyourtradeshow.com/hcea.  And if you have a question about healthcare exhibiting, reach out to me, I love hearing from you!

Credits: Thank you to Christy Haussler at Team Podcast for editing this episode.