Sep 4, 2017
Starting in a new industry can be overwhelming. Whether you are new to healthcare or a veteran you will relate to Janet Aguhob, Senior Convention Planner at Allergan and her story about what she wished she knew when she started in healthcare. Janet shares how she transitioned from non-profit to a highly regulated industry and what every healthcare marketer needs to know. Get this insider’s perspective of leading a large healthcare exhibit program and how you can apply her proven strategies to your marketing program.
Healthcare Exhibitors All Need To Know “The Big 3”
The mission statement for this office includes: “traveling to major medical meetings and pharmaceutical conventions to monitor promotional exhibits and activities”
“The PhRMA Code reaffirms that interactions between biopharmaceutical research companies and healthcare professionals should be focused on informing the healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.”
What Happened Post Sunshine Act In Trade Shows?
Positive Results of the Sunshine Act
Janet manages 62 shows of various sizes, sponsorships, product theaters, room blocks, pre-con meetings. In addition, she helps coordinate KOL (Key Opinion Leader) meetings. Her marketing role includes collaborating with brand teams and in-house graphics for art production and approval. Her expansive role includes managing product theaters where she acts as the coordinate and helps speakers with transit, badges and lead scanning.
How does Janet Relax on the Road? She makes a point to visit the host city of the conference.
Interested in finding out more about how to exhibit in healthcare, read the full article with tips on how to plan a trade show project, FDA at trade shows what to say to International exhibitors and more! www.rockyourtradeshow.com/hcea.
Credits: A big thanks to Christy Haussler at Team Podcast for editing this episode.