Jul 24, 2017
You have an event, you have the plan, but how can you extend the
message to all the people? It sounds like a new take on an
old rhyme but the truth is, it is harder and harder to grab and
keep people’s attention. Dean DeLisle,
Founder and CEO of Forward Progress knew this long ago and has
mastered the art of connection. In this interview we talk
about how you can connect early, often and then continue the
conversation with your key attendees. Making content
evergreen is not just a concept, it is a practice with Influencer
Marketing for events.
5 Ways Influencer Marketing Turns Attendees Into Super
- Build Excitement. Before the event, invite
speakers to get involved with attendees. A key note speaker
can take over social channels for a day and answer questions
interacting in live webinar, on Twitter chats, Facebook Live and
other social channels.
- Show Sponsors Add To Packages. Create a
sponsorship package that allows access to speakers before, during
and post event.
- Invite Speakers To Participate. You may need
to incentivize the speaker to participate, it is worth
it. The value of evergreen engagement gives ROI on your
- During the Event: Encourage keynote speaker to
do a live Facebook or Webinar to answer questions of a private
sponsored group. Attendees want access and this gives them the
chance to get their questions answered.
- Post Event: Host periodic events when
interactions taper off. It can be a quarterly or bi-annual event
that helps attendees stay connected in a community to each other
and to the key opinion leaders. For organizers this helps
retention and for exhibitors this gives a reason to follow up.
Real world results happen by implementing a plan that attracts,
connects and engages early, and after the show. Dean shares
how American Family has doubled and tripled the number of people
they engage with from events from using Influencer Marketing.
LINKEDIN BONUS TIPS!
Dean is a global influencer and expert on LinkedIn. Here
are three things you can do today to improve your online image
3 Online Profile Power Tips
- Know Your Thing. Make it easy for anyone to
understand what you are passionate about and make goals that tie to
what it is you do. For example if you want to attract new
customers to your company-assign a number to it.
- Know Your Target. If you looked across the
table at your ideal customer-who would that be? Visualize
that person in everything you say and do, online, white papers and
social media posts.
- Know Where You Want to Go. Communicate your
intention of where it is that you want to go.
the Invisible” by Harry Beckwith
Find more information about Dean DeLisle:
If you have question and want to know how you can use this at
your next show, reach out to me, I love
hearing from you!
Check out Rock Your
Trade Show for more ideas and tips. Take your online
networking to the next level in our LinkedIn group!
Credits: Thanks to Christy Haussler and Team Podcast for editing this