Jun 26, 2017
Have you wondered how groups on LinkedIn and Facebook can help
your events? Katie Krimitsos, Entrepreneur, Coach and Host of
the Biz Women Rock
podcast and has a massive community group on Facebook. She
shares everything you need to know about creating a group on
Facebook and LinkedIn. Turn your once a year event into an
Evergreen experience by giving attendees a place they can go to
share ideas, best practices and get advice in a group. If you
want access to attendees after your event-this is the episode for
11 Power Tips to Starting a LinkedIn and Facebook
- Use your corporate or association page as the
foundation. Leverage people who already visit the
corporate page and invite them to join your group page.
- Designate a person to be responsible for the
group. Whether you are considering a group on Facebook or
LinkedIn both have a very dynamic element. It is important to
include a real person talking to the members.
- Allow Members to post questions so you can see
what is top-of-mind. Engagement from members
allows the group administrator to not be the only one who posts
- Members posting questions allows real access to each
other. Imagine after a conference, if attendees could stay
connected to one another and continue learning together
- Ask questions people want to answer. Think
about getting as many people to engage as possible by giving them a
place to share their opinions.
- Market Research is a benefit of having a
group. Get immediate feedback and use the information of
what is important to members to help make your next event even
- When you share content (whether it is a white paper or
blog) think about the person reading it. Start by asking a
question like- Do you go through this?
- Engage Members to Respond to Posts. One way to
do this is by tagging people in the group if they are mentioned in
a question or answer.
- Promote the group where your community
livesalready. If you have a
corporate page on LinkedIn or Facebook you can use that page to
promote information about joining the group.
- Ask savvy business people to share ideas and
advice. Invite speakers from your event to join the
group and be active so group members feel like they are getting
added value from the conference by hearing from speakers.
- Incentivize People to Join.
If you are an Association or host a User Conference, you can offer
discounts on upcoming events only for people inside the group.
Case Study: How One
Conference Uses a Facebook Group to Attract, Connect and Interact
Situation- Creating a Community Podfest is a global conference that
hosts over 500 Podcasters every year. The organizers wanted
to form a community using Facebook as the platform and created a
Facebook group for people who attended the event.
Challenge- How to Encourage
Engagement Once the group was created, the goal was
to get people to engage during and after the conference.
Solution-Share Real People Stories and
Photos At the closing ceremonies, photos were posted
from conference including screen shots of people enjoying
themselves, in sessions and networking
Social Sharing Call to Action- During
and post event, attendees were invited to join the event group.
Evergreen Engagement Throughout the Year -
As speakers were booked, an announcement was sent out to members
inside the group. To gain access, you needed to be a member
of the group.
- Get people excited about the event include during the
conference – ask attendees to share an idea in the group – and keep
the group as a singular place to connect with other attendees.
- The group became a place for attendees to share a Facebook live
broadcast and post in the group and on their personal page.
- After the event kept keeping people engaged - use group to ask
questions and encourage people to get answers in the group.
- By having a group, Podfest is able to promote next year's
- Establishing Brand ambassadors who actively posted in the group
- Attendees were able to feel a part of the event through the
social interaction in the Facebook group
Starting a LinkedIn or Facebook Group Do’s and
Do: Establish a culture right away
Do: Decide what the culture and overall vibe of the group should
Do: Know when or if you ever allow members to promote their
Don’t: Allow spam or over self-promotion
Don't: Permit things to happen in the group that challenge the
If you liked what you heard in this episode, or have a question,
reach out to me,
I love to hear from you! And if you have a question for
Katie, check out our LinkedIn Group-she
is there and happy to answer questions!
For all the latest podcasts and resources, be sure to visit
Rock Your Trade
Episode Resources: Find out more about Katie,
and the amazing community she has created with these links
Rock Facebook Group
Favorite Resource: App Voxer- voice messaging
Credits: A big thanks to Christy Haussler and
Team Podcast for editing