Jun 19, 2017
Have you ever gone to a conference and felt like it was a total
WOW start to finish? What made you feel that way? In
this episode, Breanna
Jacobs, Vice President Conference Producer at Global
Strategic Management Institute. Her company has hosted over
6,000 attendees from 50 countries from 4,000 companies and educates
over 90% of Fortune 500 Companies. This interview is for
anyone hosting a user conference, educational summit or national
4 Ways to Get Attendees to Connect, Interact
- Offer Value Through Education – Evaluate how
much of the content that you are sharing at your event can be
implemented right away by an attendee. When the people attending
your conference take action and see results they not only will feel
they experienced value their success will translate into the
success of your event.
- Have a Powerful Speaker Lineup – Attendees
want real world expertise shared by leaders who have walked in
their shoes. When speakers can infuse personal stories that
resonate with the audience, the take away is that the attendee’s
challenges are understood and they have solutions that they can
take back to their company.
- Include Planned Networking – Many attendees
coming to an event for the first time may not know anyone at the
conference. Planning specific ways they can engage with each other
is key to making them feel as if they are part of the community.
One strategy Breanna’s events include are small table discussions
to kick things off so attendees can meet others interested in the
same topic and have the opportunity to interact with them.
- Create A Community – Offer a place where
attendees can interact post-event. One of the most popular
platforms for this is in a Facebook or LinkedIn group.
Continuing the dialogue will also help your organization to see
feedback, identify any areas where the attendee is getting stuck on
a topic and gives you the chance to connect with your target
attendee after the event.
Everyone has a story of how they entered into the event
industry. Breanna shared that she started 6 years ago and
hasn’t looked back since. If you have a question for Breanna
or want to find other liked-minded people, join our LinkedIn group!
Check out Rock Your
Trade Show for all the best tips and industry insider
Favorite Book: Breanna shared her favorite book
“Tools of the Titans” by Tim Ferriss
You can find Breanna Jacobs on Twitter @breannajacobs and on
Her company GMSI hosts
many events. Here are links to the ones discussed on the
Social Media Marketing Speaker Download
A big thank you to Christy Haussler at Team Podcast for editing this