Jun 4, 2017
Lydia Rohn is Vice President Human Resources at QuadMed Employer
Onsite Health and Wellness Centers. She has a unique
perspective having worked in HR for one of the largest exhibit
companies as well as going through massive change in mergers and
acquisitions for large healthcare organizations. Many
marketers and trade show event managers don’t interact with HR
regularly and aren’t sure how to engage with this internal
resource. Lydia shares how creating a partnership with HR is key
not only to helping your career but to your company overall.
5 Things Marketers Need To Know About
- Marketing can help HR with the Employment Brand and
Communicating the message out to candidates. When a
company is recruiting and looking to attract top talent, marketing
is the strategic resource that can help with how the company image
appears on hiring websites like Glass Door. Clear messaging
is also important and the first impression future employees have
when they visit your website could be the differentiating factor on
whether they are interested in opportunities.
- Marketers need to network across the
organization. Collaborating with HR is an opportunity to
offer solutions and get visibility right away throughout your
organization. Approach HR with ideas on how you can help with
focus groups and other data driven solutions that can help attract
the best talent to your company.
“Change is a constant-
sooner you accept that the better” – Lydia Rohn
- HR can help resolve conflicts. Take advantage
of your internal resource and use the internal expertise to find
common ground between different stakeholders. Finding shared
values and goals is the place to start and having someone you can
bounce ideas off of is very helpful when you are trying to get to
YES on an approval of a project.
- Navigate big change by staying close with HR.
When you have a strong relationship with key HR leaders they can
help you evaluate things like the direction the company is taking,
if there any gaps in the future plans and how to decide if the gap
is too big whether you need to pursue alternative career
options. You will feel in control of your destiny when you
know the full picture and HR is the department to help empower you
to make decisions. Always remember you are in control don't
be reactive be proactive
- Supporting HR Opens Doors For Your Future.
Many people wonder what do people in HR look for in a
candidate. When Marketing offers strategies for recruiting,
it is an opportunity to learn things like behaviors the company is
looking for, the insights they want people to have before they
interview and how to communicate the culture of the company.
You can take that knowledge and use it for future internal and
versatile we can be the better - there is no one size fits all”
Lydia also shared important tips for anyone looking to
make a career change.
Job Search Power Tips:
- Before interviewing, educate yourself about the company by
networking with people within the company. Going on a website and
learning the basic “about” information doesn’t provide the real
story about a company’s culture.
- Join organizations that have members from the companies you are
interested in pursuing for a new job opportunity.
- When you go to the interview, present 2-3 ideas of how you
could help the company in marketing that they haven’t thought of
and you will be seen as a WOW candidate
- Think outside of the box for opportunities-what are your
passions? Look for ways to integrate your passion in your career.
Expand your mind look how you can connect what interests you to
- As much as a company is looking at you as a candidate, you need
to look at the company and evaluate their culture- What kind of
feel do you get when you walk in the door? What does top leadership
look like is there diversity are there women?
First impressions of how people approach you from the time you
enter the building are important.
Now that you have prepared for the companies that interest
you-should you use a recruiter?
Recruiter vs. Going it Alone
- You need a recruiter and you also need to be your own business
development networker to look for career opportunities
- Companies don’t always share everything with a recruiter-you
need to look for
- Networking is crucial to be top of mind with decision
- Think about all the places you go outside of work-your network
is much broader than you think including your community, school,
neighbors, places of worship and more.
Inspiration for volunteering and being a Servant
Leader: Lydia feels that when she is helping others it is
part of her personal development. Studies show that there is
a positive physiological response when you mentor or coach others
and her giving back is part of her wellness plan.
Favorite Resources: LinkedIn Crain's Chicago
From Values to Action by Harry M. Kraemer
QuadMed provides primary care through onsite clinics for employers
with over 750 employees
Lydia Rohn on
If you questions visit LinkedIn group Rock Your
Trade Show or on the podcast website Www.rockyourtradeshow.com
Credits: A big thanks to Christy Haussler
from Team Podcast!