May 8, 2017
This episode is a total WOW! Our guest is Alicia Tillman, Chief Marketing Officer of SAP Ariba. Her company delivers “the best-in-class cloud procurement solution, value for both buyers and suppliers on Ariba Network, and innovative new business models so you can grow your business.” SAP Ariba is used by over 2 million companies and they transact over 1 trillion dollars in commerce each year. If you are in marketing, procurement or trade show events you won’t want to miss all of the information Alicia shares in this interview!
Here are the big ideas Alicia shares in this episode:
6 Bold Moves For Your Marketing Strategy
Presenting to Senior Leadership: What you need to know
Be prepared, understand the challenge that the stakeholders face and remember reporting is critical.
Career Strategy: Increase Your Professional Value Consider changing industries-employers have changed their perspective on needing someone who has only expertise vertically in one industry. If you are feeling stagnant or want to expand your career options, consider leveraging your experience and changing over to a different industry.
Merger and Acquisition Success Story SAP Ariba came together and leveraged 20 years of history on the Ariba side with the power of SAP and created the “Power of AND”. Together they forged a new organization that leveraged the strength of both companies to create value for their customers. If you are in a merger now-consider an inclusive approach from both companies.
Diversity and Inclusion Is Important SAP has a tremendous focus on diversity and increasing number of female leaders. Alicia shared how she is the executive sponsor and offers a program within their Ariba Live events to showcase successful women so that they can share their success and challenges to inspire others. One way to help improve diversity, is showcasing women who are very successful and use their stories how they manage their careers.
SAP Ariba Events There are three Marquee events each year-recently held in Las Vegas for North America and Latin America, The European Region will be in June, and Asia Pacific in August.
These events provide content and a strategy-platform to bring new products and share how customers are partnering with SAP and Ariba. The company invites prospective and existing customers to their event. It is an opportunity to share how customers are using innovation.
They also host smaller scale, market type events to help customers and pure customer events to enable customers to share best practices with each other, network and talk about their challenges
Alicia’s Favorite Resource Harvard Business Review
HBR covers a lot of marketing topics-evolution of social media, how to create customer loyalty programs. It is a go to resource that offers relevant articles that are timely. “Marketers need to be relevant at a point in time” and understanding corporate social responsibility. HBR offers a perspective on what CEOs are focusing on today.
Find out more about SAP Ariba at www.ariba.com:
Alicia Tillman on LinkedIn
Alicia Tillman Twitter: @alliciatillman
A big thank you to Christy Haussler at Team Podcast!