May 1, 2017
Have you ever been curious what happens behind the scenes to execute a show? Stacy McManus, Director, Corporate Alliances & Exhibition Operations at the American Thoracic Society shares an insider look in a recent interview of how the ATS show prepares, collaborates with exhibitors and helps achieve success. The ATS show has 200 exhibitors and 14,000 attendees and you can find out super charged tips that will help exhibitors and associations alike boost metrics and retention.
5 Ways Associations Can Boost ROI for Exhibitors
It can “take a village” to execute a successful show and associations like exhibitors also look to for their own metrics and success of a show. By listening closely to the exhibitor, offering new innovations and collaborating with exhibitors when they have a product launch or if they need to scale down when they have a product that may be going off patent, associations can also reach their goals. For ATS, success is retaining exhibitors and they do it through offering value and a very positive results driven experience.
Want to learn more about the ATS show or have a question for Stacy? Here is contact information for her:
Stacy McManus 212-315-8699
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Resource: Exhibitor Magazine-a great place to find information that can help exhibitors and associations alike.
Editing: Special thanks to the amazing Christy Haussler at www.teampodcast.com