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Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

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“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward

 

 

Feb 5, 2017

This is the episode to find out what is super cool that was released at CES 2017.  Natalie Benamou interviews Jim Harris—one of America’s foremost management consultants, authors and thinkers on disruptive innovation, leadership innovation and organizational change. His recent book Blindsided is available in over 80 countries.    Jim works with leading businesses, Fortune 500 companies including Barclays Bank, Canon, Columbia Tri-Star Pictures, Deloitte and Touche, Walmart, Johnson and Johnson, Zurich Insurance to name a few.   Listen as Natalie and Jim talk about the biggest North American trade show of the year in -the Consumer Electronics Show organized by the Consumer Technology Association. 

Key Insights Shared on the Show:

  • Hear about two of the hottest technologies released this year, LG Electronics W7 OLED Wallpaper TV and Razer’s new project Valerie: the world’s first concept design for portable multi-monitor immersive gaming technology
  • What entrepreneurs did in the Eureka Park and the difference in being prepared and doing things on your own
  • How one company launched a new product with a Kickstarter campaign to test the viability of the project. It was 80% funded in the first few days of the show.
  • How to get noticed by industry influencers like Jim
  • If you think technology has disrupted the way we work, wait another 10 years—it’s going to be jaw-dropping.

Show Notes:

  • 00:34 – Introduction of Jim Harris
  • 01:36 – How Natalie and Jim connected over Twitter
  • 01:58 – Jim has always been interested in new technology
  • 02:13 – There is 2.5 million square feet of exhibit space in CES
  • 02:37 – The game changer Jim saw at this year’s show
    • 02:44 – LG’s LED full television that is so thin you can hang it on the wall with magnets
    • 03:14 – The concept laptop from Razer that has 3 screens for gamers
  • 04:00 – There are 165,000 attendees at CES
  • 04:24 – How do the small booths stand out against the big companies like Intel and LG?
    • 04:50 – Small booths have to start with a compelling message about their technology
    • 05:00 – There’s an area just for entrepreneurs called Eureka Park
    • 05:26 – Entrepreneurs should be able to tell their story through headlines and professional graphics
    • 05:58 – Entrepreneurs need to be able to share what they do
  • 06:47 – What the entrepreneur should consider prior to attending CES
    • 07:07 – A compelling story always stands out
    • 07:30 – Entrepreneurs should have show-stopping graphic messages to get more people in their booths
  • 07:41 – Unexpected technology at this year’s CES
    • 08:21 – The Intel booth had some amazing medical wearable technology and that attracted Jim and he remembered it-“don’t tell me, show me”.
    • 09:10 – There was an impressive amount of virtual reality (VR) and augmented reality (AR) including a chair that actually moved people upside-down
  • 11:21 – Is there projection mapping at CES?
    • 11:35 – Not quite, but there have been amazing applications of projection mapping over the last few years at outdoor music festivals
  • 12:33 – Jim is interested in big picture concepts and disruptive innovation and how technology is going to change how we work
  • 13:32 – Jim sees technology as a form of AI that can make his trade show experience richer with improved interactive location maps.
  • 14:20 – The one product that was talked about in the Key Note presentations:
    • 14:30 – Huawei has enjoyed exponential growth in sales since announcing the Mate9
  • 15:28 – How do you plan to use the information you gather from the show?
    • 15:30 – Jim shares the information he gathers with his clients and helps them anticipate trends
    • 15:52 – “It is important for executives to know where the market is moving”
  • 16:15 – Jim Harris’ new book Blindsided is mentioned
  • 16:47 – Jim’s recommendation to those who want to be an exhibitor at CES 2018
    • 16:56 – “Involvement equals commitment”
    • 17:15 – Jim talks about the company that was launched in a Kickstarter campaign
      • 17:30 – The company reached 85% of their campaign in 2 days
      • 18:00 – They are getting feedback for additional features
      • 18:20 – They exceeded their financial goal to raise $ 100K
    • 18:39 – It is important to engage into a community
  • 18:58 – The Xshot selfie stick that has gotten popular through word of mouth
  • 19:50 – Jim likes the off-beat entrepreneurs who do interesting, “big concept” stuff
  • 20:00 – Belkin had Netcam that is a neat product
  • 21:00 – Find Jim on Twitter
  • 21:20 – Jim also has his website and LinkedIn
  • 21:40 – Thank you to Jim for being on the show.
  • 21:51 – Subscribe to the show at rockyourtradeshow.com/podcast

Resources Mentioned:

Credits