Feb 4, 2017
Discover Best Practices to Managing Large Exhibit Projects
This is an incredible episode with John I. Taylor, Vice President of Public Affairs and Communications at LG Electronics USA, Inc. John is the most senior PR, government affairs, and industry relations executive for LG Electronics, USA.
In his three decades of experience, John has been an active participant in the Consumer Technology Association, and has attended 48 CES shows! You are going to hear not only insights of how the show has evolved over the past 36 year but also what LG Electronics does to deliver an incredible experience for attendees.
Taylor shares insights into the incredible technology released by LG Electronics at the CES show including The LG SIGNATURE OLED TV W features a "Wallpaper" design so impossibly thin and light that it attaches to the wall, while delivering unbelievable color and contrast, plus active HDR with 4K resolution. Imagine what you can do in your exhibit with this technology!
Four Key Ideas Shared in This Episode:
As the Vice President of Public Affairs and Communications for LG Electronics USA since 2000, Taylor represents the company before the U.S. government and in industry organizations. He is the chief media spokesman and public relations strategist for LG in the United States and leads LG’s U.S. Corporate Social Responsibility and Sustainability initiatives.
Active for three decades in the Consumer Technology Association, Taylor is Chairman of the CTA 4K Ultra HD Communications Working Group, Vice Chairman of the CTA Video Division Board and a member of the CTA Foundation’s Executive Committee. He is a long-time member of the CTA Government Affairs Council, the judging committee for the Consumer Technology Hall of Fame and the Editorial Advisory Board for CTA’s i3 magazine.
Other CTA experience includes serving two terms as Chairman of the CTA Communications Committee (in the 1990s and 2010s), as past Chairman of the Video Division, ex-Chairman of the HDTV Promotion Committee and former member of the CTA Board of Industry Leaders. He is a charter member of CTA’s Academy of Digital TV Pioneers and earned its highest honor, the Industry Leadership Award.
A key player in digital television since 1988, Taylor currently serves as Communications Chairman of the Advanced Television Systems Committee, the industry group developing next-generation TV standards. He also serves on the boards of trustees of The Media Institute and the Library of American Broadcasting Foundation. Previously, he was Public Relations Chairman of the Digital HDTV Grand Alliance in the 1990s and co-founded the Digital TV Transition Coalition in the 2000s. He was a founder and former Chairman of the Plasma Display Coalition, and also formerly served on the boards of directors the ATSC Forum, the Museum of Broadcast Communications and Better Business Bureau.
Taylor also represents LG Electronics USA on the Board of Directors of the Association of Home Appliance Manufacturers and on the AHAM Major Appliance division board. Currently AHAM Vice Chairman, he serves on the board’s Executive Committee and also chairs the AHAM Major Appliance Division Government Relations Committee. He received the AHAM Distinguished Service Award and was inducted into the Dealerscope Hall of Fame in 2015.
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2016 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. For more news and information on LG Electronics, please visit www.LG.com.
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