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Rock Your Trade Show: Inspiring weekly interviews with Industry Insiders, Executive Leaders, Marketers and Influencers who share their insights, challenges and lessons learned so you can rock Your next trade show.

Do you ever wonder if... you are getting the right attendee traffic to your exhibit? Is the interactive engagement at your event unforgettable? Are you able to demonstrate results to leadership?

On a personal level- Do you wish you had better work-life balance? Are you building your career path? If this sounds familiar…then this podcast is just for you! Get all the practical tools and advice you need to rock your marketing program, create your personal brand and stay relevant in your career. After listening to this podcast, you will feel empowered to achieve success and take action. Let’s do this!

“Don’t wait for the perfect moment.  Take the moment and make it perfect.” – Zoey Sayward

 

 

May 6, 2019

How consistent is your brand messaging in your trade show program? Whether you work for a large fortune 500 company or a startup organization, take a look at all of your trade show assets and ask yourself-are they consistent and what is the attendee experience?  

If you are like most companies, you may be hitting it out...


Apr 22, 2019

Have you been wondering how to demonstrate value past the obvious metrics of your program so leadership, and more importantly your boss sees your contribution to the organization?  So often marketers are truly the unsung shero or hero of their trade show program. 

When a trade show, event or program goes flawlessly, it...


Apr 15, 2019

Sometimes it can be hard to know how to go past cost per lead to demonstrate value you’re your face-to-face marketing program.  If you struggle with showing leadership value for your program-this episode will help you focus on key metrics and help you become a trade show shero or hero!

In a recent interview with...


Apr 8, 2019

Asking your connections for help can make some of us hesitate or worse not act on our instincts at all out of fear they might say no to our request.  It comes down to being prepared so that we feel confident when we engage both our network as well as new connections we are at ease and comfortable in what we want...


Feb 11, 2019

Are you ready to make a move if an opportunity comes your way? For Ann Carter, Vice President of Purchasing and Supplier Management, being prepared is the key to advancing in your career.  Ann provides insights about why soliciting feedback is so important and offers actionable advice on best practices for collaborating...